Many Shopify store owners aren’t taking advantage of their platform’s full SEO potential. You may believe that search engine optimization is unnecessary or that it is too complex to implement in your eCommerce business, but you could be losing out on a big number of potential clients.
Here are some Shopify SEO services you need to have if you want your online store to rank higher in Google.
Technical SEO involves making changes to a website to make it easier for Google and other search engines to crawl and index it.
Technical enhancements like faster loading times, auto-generated pages, faceted navigation, and others can improve your Shopify site’s performance.
Your SEO agency can do an SEO audit to find technical issues to boost your SEO and improve your ranking.
Off-page SEO, also known as off-site SEO, refers to steps conducted outside of your own website to influence search results page and get your website to rank higher.
There are several ways you can do off-site optimization. You can build backlinks and brand mentions, leverage influencer marketing, and more. Of these, backlinking leaves the biggest impact.
Backlinks are important to Google since they demonstrate that a page is credible and trustworthy. In other words, rather than taking your word for it, Google considers other people’s opinions on the internet and puts more weight on them.
Backlinking produces a long-term SEO effect and an SEO expert can create a backlinking plan that complements your overall SEO strategy for a more effective campaign.
Keyword research is one of the most important aspects of SEO. Keywords help your customers find you and a website that is well optimized for search engines will have more potential visitors.
To put it another way, you need to understand how people search for your products or services in order to make it simple for them to find you. Using keyword SEO will help your website rank higher than the competition.
Having a solid content marketing plan is one of the most cost-effective ways you can get your website above your competition on the search engine results page.
Content marketing helps you optimize your website beyond homepage copies and product descriptions where keyword space is limited. You may utilize more keywords relevant to your business if you use articles, blog posts, tutorials, and other helpful content in improving your site’s organic traffic and sales.
Excellent content also helps you overcome bounce rate issues. A “bounce” is when someone finds your website but then leaves right away because they can’t find what they’re looking for.
Bounce rate is one metric that Google uses to determine your site’s overall SEO profile. If a page has a high bounce rate, Google sees this as an indication that your site isn’t helpful or relevant to the keywords used and may not rank it for that keyword anymore as a result.
Get SEO for Shopify
One of the most reliable methods of increasing traffic and getting revenue online is through search engine optimization.
It’s the only type of digital marketing that can guarantee a positive return on investment. This is why SEO is so critical for businesses and why so many eCommerce businesses use SEO agencies for Shopify SEO services.
Improve your traffic, increase your conversion rates, and boost your sales by hiring a Shopify SEO firm today.
Get in touch with Genius eCommerce®. A professional agency like Genius eCommerce will be familiar with the Shopify platform as they have been in the SEO eCommerce industry for over ten years. Contact them today and get their team of Shopify SEO experts working on your website right away!