If you own a website, then you need to be well versed in the importance of “Brand Experience”. Increased brand experience leads to increased conversions and reduced bounce rates, which means more customers and repeat customers.
The first thing that consumers look for when they decide to purchase a product or service is how trustworthy the brand appears. This stems from the fact that companies invest ridiculous amounts of money trying to make their users feel comfortable with them.
In fact, more than half of consumers trust the information on a business’s website over other sources.
Create content that’s awesome
People aren’t going to buy from you if they don’t trust you, and they won’t trust you if your content is poor quality or if it doesn’t answer their questions. Create articles and videos that help people solve their problems. Give away your best stuff for free, and put the rest in an ebook or a membership site.
Don’t expect people to buy the first time they visit your website
Statistically speaking, only about 2% of visitors are going to buy from you on their first visit. That means that 98% of your visitors are going to leave without buying. If they like your content and find it useful, they’ll come back again and again until they decide to buy something.
Make your website easy to use
If your website has a confusing navigation system or if it takes forever for pages to load, you’re going to lose visitors, who will quickly go elsewhere.
Optimize your site for mobile
Optimizing your website for mobile use is vital in today’s world. With the number of people looking up information on their phones constantly increasing, it’s crucial to make sure that your website is easy to navigate from a phone or tablet.
Use high-quality images
Using high-quality images on your website will help you draw in more customers and keep them engaged. When potential customers visit your site, they’ll be able to get a feel for what you’re selling, what your products look like, and why they should buy from you.
Add small touches of luxury to your website
Adding small touches of luxury to your site can help you make a big impression on potential customers. Things like custom fonts and colors can go a long way toward making your brand stand out among the crowd.
Your website can make all the difference when it comes to earning consumer trust.
Most small business owners aren’t professional web designers, but you can still make improvements to your website that will greatly enhance your SEO and help you generate more sales. The key is to take the time to carefully select a template that matches the look and feel of your business’s brand.