Via the course of the past several years, there has been a meteoric rise in the quantity of video content that has been consumed over the internet. The recent upsurge in activity in this industry can be attributed, in part, to the growth of over-the-top (OTT) platforms, the streaming of live athletic and other events, and the development of e-learning platforms, amongst other causes. As a result of this, safeguarding content has grown more challenging as piracy networks have emerged all over the internet with the intention of providing people with premium content that is freely accessible to them.
In order to address concerns over the security of their customers’ data, content owners frequently make use of tools for digital rights management, also referred to as DRM in some instances. They check to see if a user’s device or browser is authorised to view DRM protected content whenever they query the playback. The proprietors of the material are able to authenticate each viewing session and guarantee encrypted delivery of the video asset to the user device when they do it in this way.
The forensic watermarking method is the second tool in the security armoury that is available to content owners. Content owners can use this method to protect their digital assets. This method is utilised by the owners of the content in order to encode one-of-a-kind data into each individual frame of a moving picture. It is then possible to recover this information from files that have been stolen and use it to figure out who is responsible for the leak.
In order for a video watermarking approach to have any chance of effectively catching the pirate, it needs to fulfil a number of qualities that have become de facto norms in the security industry. Without these characteristics, the strategy will not have a chance. Because a forensic watermarking tool places an imperceptible and unique watermark in the form of metadata on the static frames of a video asset, it can be applied to any type of asset, including a short clip, a full-length feature film, web series, and live events. This is due to the fact that a forensic watermarking tool places the watermark on the asset. This is due to the fact that the watermark is only applied to the still frames of the video file. Because of this, an effective watermarking application ought to be able to protect any form of online video regardless of its length, content category, or live status.
The ability of a forensic watermarking tool to embed one-of-a-kind metadata even during film production, during the post-production stage, or when the video asset is ready for consumption on OTT channels enables the tool to cover the entire spectrum of transmission paths, which is yet another of the tool’s many benefits. In addition, the ability of the tool to embed unique metadata even during film production allows the tool to cover the entire spectrum of transmission paths.
Due to the fact that watermarks are used in the process of gathering evidence for use in legal processes, the fact that each watermark is unique is the characteristic that is given the highest priority in terms of its value. With the use of watermarks, the owners of the content may more quickly and precisely determine which people are authorised to access it. This improves their ability to control who sees their content. If a watermarking approach contradicts the concept of uniqueness or if the uniqueness it tries to protect can be manipulated by the pirate using sophisticated software, then the technology is of little use to the content owners who use it.