It is estimated that the work automation market will reach $78 billion by 2030.
According to a recent GlobeNewswire survey, one of the key factors driving enterprise software adoption is improved business processes, productivity, increased ROI and quality of work in various departments. However, with the proliferation of software solutions on the market with low technology, companies seem to be struggling to choose and implement the right solution that will meet their needs and business goals.
This article will discuss the main differences between two popular business automation solutions – personal automation and business workflow automation.
Business Process Automation
Since there is a large number of automation solutions in the market, companies may have doubts about the possibilities and benefits of software in the company’s operations.
That’s why it’s important to dot all the i’s and cross all the t’s in terms of word and function when it comes to working with automation solutions. Automating business workflows is not only a process that frees people, but allows you to quickly change the market, make decisions quickly, and plan other actions for business.
These processes aim to improve operational success and achieve long-term business goals by optimizing and controlling business processes. With this type of automation, the process focuses on the business process and not just manual work.
Unlike personal workflow automation, which focuses on ongoing tasks and employee goals, workflow automation helps answer the question “how can we achieve those goals?” this?” »
It helps companies do the following:
- Define the vector of development.
- Imitate things to achieve goals and overcome obstacles and obstacles.
- Improve business process monitoring, which monitors key performance indicators and their deviations from business processes.
- Review the intermediate results.
- Get clear reports for a better decision-making process.
Understanding personal automation
Alternative Business Process Management (BPM) is a solution that allows companies to automate human processes.
Today, the work automation market offers many personalized automation solutions that are targeted for specific industries and processes. These can be desktop or browser solutions.
Vendors of various ERP and CRM systems are increasing the functionality of their service solutions, leading to competition in this market and making it difficult to choose the right system. Here are some of the functions that a personal operating system can cover.
Marketing Management
Sending thousands of messages a day can be time-consuming and expensive. A personalized service system helps marketers customize the process to send unlimited emails to all contacts with one click.

The functionality of these systems may vary from company to company and may include the following:
- Looking forward
- Life progress
- Create a business
- Email automation
- Call automatically
- Automation follows
- Sales pipeline management