Traditional SEO services typically provide everything many businesses need to succeed. Local and eCommerce WordPress SEO services, on the other hand, provide a competitive advantage that can help you maximize the impact of your SEO strategy and grow your eCommerce business.
Search engine algorithms have seen countless modifications and innovations through the years. This is why specialized SEO services are needed for specific types of businesses, particularly competitive industries like eCommerce.
SEO demands a great level of expertise, which is why hiring an SEO expert is the smartest business decision you can make. But before you hire an SEO partner for your online store, check out this list of SEO services so you’ll know what to expect before you talk to one.
1. Focus Keyword Research
When someone uses a search engine like Google to look for anything, Google sifts through thousands of pages to find the best search results that will provide the user with the most relevant information.
This is why it’s critical to develop a keyword strategy so that your eCommerce store can rank higher whenever users search for terms related to the products you’re selling. The goal is to rank on the first page of a search engine and increase the visibility of your eCommerce store.
Keyword research is a tactic used by SEO consultants to discover main and alternative search words that people use while searching for a given subject or products and services.
To compile your brand’s keywords and devise an SEO campaign that will improve your organic search ranking, you need skilled keyword research that only SEO experts can provide.
2. Content Creation
A good eCommerce content marketing strategy can help you grow your business by improving your SEO rankings and making it easier for customers to find your site. It can also position you as an expert in your field and drive engagement and discussion that can turn mere visitors to your site into loyal shoppers.
A content strategy cannot be effective, however, if not done properly. You risk having product pages and blog entries that nobody reads. To effectively leverage the benefits of content creation, you’ll need the assistance of an experienced eCommerce marketing agency.
3. Local SEO
Local SEO is often overlooked. People sometimes believe it serves the same goal as traditional SEO or that it is unimportant to their eCommerce business. Local SEO, however, can significantly improve your brand’s overall SEO strategy.
If you can immediately connect with your local customers, you can instantly improve your sales. It’s tempting to target a large audience but if they’re not likely to convert, it’s always better to focus your marketing efforts on those you can convert easily.
You could have a million website visits in a single day, but if you can’t process their orders because you don’t cater to international buyers, for example, they’re nothing but useless organic traffic.
A WordPress SEO company can help you with local SEO to improve your ranking and most importantly, your sales.
You’ll need more custom eCommerce SEO strategies for your WordPress site, but these three will be a good foundation for growing your business.
If you need WordPress SEO services, visit Genius eCommerce® and find out how their WordPress SEO experts can help you build a strong online presence and boost your eCommerce business. Contact them via email firstname.lastname@example.org or call them at 267. 225. 1946 and ask about their SEO packages today.