Keeping up with cannabis consumer trends is essential for any cannabis business owner. You will be able to effectively advertise and market your products if you understand what consumers are doing and what they are interested in. Consumer trends cannot be overlooked. You may increase your company’s efficiency by keeping track of these trends. But…
Customer segmentation is absolutely critical to the implementation of an effective marketing strategy. Businesses don’t succeed by marketing to potential customers outside of their target market – that just makes no sense. But even within the target market, customers exhibit preferences in brand mystique, positioning, and in the types of products that appeal to them….
One of the important goals of cannabis research in New York on consumer insights is to guide cannabis brands and retailers in the state to move more towards consumer-centric marketing approaches. Customer insight is essential for building successful marketing and innovation strategies and plans. So if you’re a part of the New York cannabis market…
