There are dozens of agencies out there that offer PPC services for online stores. Advertising on Google, Bing, Facebook, and similar platforms can be quite lucrative. In fact, if handled properly, pay-per-click ads can drive tons of consistent traffic and revenue for you.
However, the success of your advertising campaigns may come down to the eCommerce PPC company you select. You see, with such a competitive space as online advertising, and with so many different platforms and tools to utilize, only true experts can actually give you the kind of results you are looking for.
So how do you know which PPC agency to choose when scouring the market? We’ve put together this short guide to help you spot the best of the best, so you can partner with an agency that will really be able to make a difference for you.
eCommerce PPC Company Must-Haves
● Experience in the game. You don’t want to partner with an agency that is brand new or not yet vetted. You want to look out for positive reviews and a history of results. While this space is constantly changing, you want to know the agency in question has skin in the game, at least a few years of experience is a must.
● A strategic approach. Anyone can turn on an ad and throw money at it. However, where you will really make your ROI is in the strategy of the PPC campaign. How does the agency approach your specific business model? What are they doing behind the scenes to generate revenue for you? How do they intend on targeting your specific audience? Ideally, the agency in question should be flexible and able to adapt to market trends and client requests on the fly, while still maintaining course on long-term objectives.
● Customized Campaigns. Stay far away from cookie-cutter services in the world of digital advertising. There is no such thing as a one size fits all solution in this arena, and that’s becoming truer with each passing year. No matter what industry you are in or what your business model is, it’s important that the eCommerce PPC company you select actually knows how to build marketing campaigns from scratch that are unique to your business. This is what will ultimately result in traffic that is interested in what you sell.
● Diligent support that can assist when things go wrong. Although we would love to live in a perfect world where ads don’t get rejected, where strategies provide a 10x ROI from the start, and where audiences don’t need to be refined over the course of several months, the reality is that PPC marketing requires adaptation on the fly. Things can go awry all the time. Sometimes policies change and an ad you have been running for months can get rejected. Maybe a photo or video gets flagged by a grumpy user. Anything can happen, and when it does, you need a responsive team that’s right there and available during US work hours to attend to your needs as quickly as possible. In PPC, this is especially important because of the technical nature of the work and how quickly things move.
Once you know what to look for, it’s a whole lot easier to spot a PPC agency for your online store that will actually help your business come out on top. This list is an excellent starting point for what to look for, but you may still not know just who to trust to manage your next ad campaign.
Our recommendation for a top-quality eCommerce PPC company has to be Genius eCommerce®. They are one of the most vetted and relied upon PPC agencies when it comes to effective strategies that get results. They understand the world of eCommerce and know how to craft ads that really connect with users. Veterans in eCommerce, they perform marketing campaigns for BigCommerce, Shopify, Magento, and WordPress stores. With experience in all the major eCommerce industries, they have the team and the skills to build a masterful marketing strategy, no matter what your business goals are.
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