Natural flavours are found in a lot of places, in your can of lime sparkling water, your carton of berry yoghurt, and your glass of fruity tea. They are one of the most common ingredients found on food labels-yet one of the most confusing. Natural flavours are derived from plants or animals. According to the International Food and Information Council, if a food’s flavouring contains any of the following, it is considered ‘natural’:
- Spice
- Fruit or fruit juice
- Vegetable or vegetable juice
- Edible yeast
- Herb
- Bark
- Bud
- Root
- Leaf or similar plant material
- Meat, fish
- Poultry
- Eggs
- Dairy products
- Fermentation products
But, natural flavours in a product are not necessarily just one ingredient. It may be a combination of different flavouring ingredients. According to FDA, natural flavours are the ones that do not contain anything that is manmade. This makes it important to understand why we need natural flavours in food?
Natural flavours from the leading food and beverage flavours manufacturers in India can help make food taste better, fresher, or like something the product doesn’t actually contain-like natural fruit flavouring in candy. Natural flavours do not contribute anything nutritionally (no calories, no nutrients), they only provide flavouring.
Natural flavours are organic-based raw materials often used in the processing of food. They act as ingredients to enhance the taste of food products. The rise in the demand for natural ingredients, increasing health concerns, and disregard for the consumption of chemical or artificial food products are factors fueling the growth of the global natural flavours market in the food and beverage industry.
- Natural flavours market growth is driven by consumers’ growing demand for natural products:
With the rise in awareness regarding the adverse effect of consuming artificial or synthetic ingredients, the natural flavours market should expect tremendous growth over the forecast period. consumers are conscious about their health and are willing to spend on healthy food products. The rise in demand for clean label products is another factor to watch out for as it is projected to boost the market significantly during the forecast period and aftermath.
- Growing disposable income:
The rise in disposable income and the high population size of consumers is a strong force fueling the growth of the natural flavour market globally. Developing nations like India, China, and Japan are currently witnessing an upsurge in their economies, and this has facilitated the rise in the disposable income of individuals within the nations.
- The food and beverage industry is in steady demand for natural flavour:
The food and beverage industry finds natural flavours as an essential product for the enhancement of the taste and quality of foods and beverages produced by the industry. Leading food and beverage flavour manufacturers in India are leading the marketing game manifold. Natural flavours are a composition of a variety of organic compounds that are volatile in nature and capable of enhancing the taste and quality of food.
- Natural flavour market restraint:
The global natural flavours market is not without its challenges. Some of the forces expected to impact the market negatively include the high cost of production and the instability of natural flavour. The cost of obtaining the raw materials required for the production of natural flavours is threatening the growth of the natural flavours market globally. Consumers might be forced to shun the natural flavours market owing to the high cost of natural products.
Natural flavours- Region-wise analysis (worldwide):
Europe remains the largest market for the natural flavour market, with the United Kingdom acting as a driver. The region will remain in dominance even after the forecast period owing to the rise in demand for organic ingredients within the UK and other European countries like Germany and France. The APAC region will record a double-digit CAGR over the forecast period. With the increase in the demand for organic products, North America is projected to witness significant growth within the forecast period.
Natural flavours- Competitive landscape:
The natural flavour market is highly consolidated. Some of the key characteristics of the market are the introduction of clean labelling and organic flavour ranges, and the merging of major players with local players to extend the market to places where there is little or no recognition. The natural flavour manufacturing leaders in the Indian marketplace include Fab Flavours, among others, with a presence in the market for over a century and a credible name to vouch for.
Global Natural flavour market segment analysis:
The global natural flavour market can be segmented on the basis of-
- By type- Natural flavour, Synthetic flavour, Natural Identical flavouring
- By Application- Dairy, Bakery, Snack, Confectionery, Beverage, others
These trends in the natural flavours industry have clearly showcased an uprising trend that is sure to stay positive in the future as well.
