Your cannabis consumers are the lifeblood of your company. Cannabis consumer research will help you refine your marketing and build your business by gathering as much information as possible about your customers. There are many kinds of consumer research, but what is it and how can it help you grow your recreational and medical cannabis…
Exciting changes in the cannabis legal landscape may happen this 2022. From a marketing standpoint, this prompts the need for a more thorough study of cannabis purchasing behavior in the country—at least if you want to be at the forefront of the change. With the passing of the bill to decriminalize marijuana on the federal…
Five years after recreational marijuana was legalized in California, the Cannabis market experiences a monumental shift in public perception. With the government continuing to push for policies that will put illegal operators out of business, the market is ripe for picking. With this comes an urgent need for cannabis business operators to understand California cannabis…
