Mastering the Art of Memes: Tips for Creating Viral Content

Memes are images with a catchy title and a brief, rhyming description. They’re often full of pop culture references and are often used to convey a specific idea or sentiment. They can be used for a number of purposes, including online marketing, corporate social responsibility campaigns, education, and more.

There are two main types of memes: those with an educational purpose and those with an entertainment purpose. These types can be further divided into more categories.

How to create a meme for your brand

Find an image: This is by far the most important step in creating a meme for your brand. You can find images to use from a number of websites, including:

  • Twitter – This is the most common place where people share images for memes. You can search for keywords to find popular keywords and topics. You can also find images by looking for images that have been re-tweeted a large number of times.
  • Instagram – In addition to images, you can also find videos to use in memes. You can look through the hashtags used in Instagram to find popular images and videos that might work well with a meme.
  • Facebook – You can find images and video clips through the Facebook search bar or by looking through the comments section of a post.
  • Google Images – This is an image search engine that allows you to refine your search to find images that are relevant to your brand.

Websites outside of social media: Images on websites outside of social media, such as, Wikipedia or Flickr, can often be found through image searches.

Correlate your brand with the meme: Once you’ve found an image that you like, it’s important that you relate the image to your brand. You can do this by using the same tone in your description, using the same words, or even using an image that is similar to your logo.

The importance of building a sense of humor in your brand

While memes are an excellent tool for reaching a targeted audience, the key to creating memes that will succeed lies in understanding how people respond to different types of humor. Humor has the power to connect brands with their customers in a way that words simply cannot. However, it’s important to remember that brands should never go too far in making light of serious issues.

Memes can play an important part in building a brand’s sense of humor and personality. Creating memes with a central idea related to your brand is a great way of connecting with your target audience. This is important because consumers don’t want to hear messages from brands that they don’t trust.

Things You Should Know About Memes Before You Create One

  • Memes are cyclical – They’re very popular today, but they’re not going to be around in a few months. They have a very short shelf life and it’s important to create content that is fresh and contemporary. Memes can be used for both commercial and non-commercial purposes – While advertising is the primary purpose of memes, they can also be used for non-commercial purposes, such as adding a fun and lighthearted tone to a school project or business presentation.
  • Memes take a lot of time to create – Creating memes doesn’t take a huge amount of effort, but they do take a lot of time. Most brands spend a decent amount of time creating memes and it’s important to keep this in mind as you create content for your brand.
  • Memes can be dangerous – Memes are often dangerous when it comes to copyright and trademark infringement. It’s important to do your research before you create a meme and make sure that you’re not infringing on anybody else’s copyright.


Memes are the perfect example of the power of social media. They can help you connect with your audience in a very unique way — and even help you stand out from the competition. 

While there will be plenty of memes out there that aren’t as good as yours, there are also a lot of great ones that are worth sharing with your target audience. 

The key to creating successful memes for your brand is to understand how people respond to different types of humor and create content that reflects your brand’s personality.

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