Wherever you go, the use of artificial intelligence (AI) has become an essential part of growing any business. The spread of AI has reached every sector and the way AI is enhancing its reputation is hard to resist. According to a recent study, the use of AI in the e-commerce sector is growing rapidly and has helped increase sales with unexpected growth. AI is very useful for attracting customers to your business because it allows businesses to collect information in real-time.
GroupBy software is a provider of e-commerce search and merchandising solutions. The company offers tools for search, navigation, merchandising, search engine optimization (SEO), and search as you type (SAYT). GroupBy Inc. serves customers in the United States and Canada.
Here are some points that show how AI affects online shopping.
Voice assistant:
Well, in the past people used Google’s help when looking for products online or wanted to compare the prices of these products. This is old fashion!
Have you heard of Alex or Siri? These are some of the most popular voice assistants that allow you to purchase products with just one voice command. You just have to tell them which product you are looking for or if you want to compare the prices of two products, you will get all the information in seconds.
Create customer-facing visual searches:
“We’re making this analogy that AI is the new electricity. Electricity transformed industries: agriculture, transportation, communication, manufacturing,” said Andrew Ng, a British-born American computer scientist and technology entrepreneur focusing on machine learning and AI.
It can be really annoying when you search for a product online but get results that don’t match your interests. This will annoy customers and they will go to every other site.
This is where the use of AI comes in, AI uses the NLP (Natural Language Process) method, which improves search results. AI uses your search results and visual search capabilities to help you offer products that are relevant to you.
Retarget potential buyers and upgrade the game to sell:
Well, market research shows that nearly 40% of market sales are influenced by poor-quality leads. This means that companies cannot use customer data to provide appropriate products. When customers are stuck in their decision to buy a product, AI stores this information to help companies identify their customer’s needs.
Chatbots:
Chatbots are the only reason eCommerce businesses can offer their customers 24/7 customer support. These advanced chatbots can assist customers in purchasing any product and offer their customers every possible solution throughout the day. As a result, customers will be satisfied with the business and will stay connected with the business in the long term.
Personalization:
Customization in e-commerce is nothing new. But thanks to emerging AI technologies, online brands of all sizes will increasingly have access to personalization-focused tools. Many retailers today use generic filters to provide recommendations to customers. This shared filter bases its results on the most viewed stories, best sellers, green trends, and other shared parameters. However, the collaboration filter is limited because it only collects data from one channel, be it an online store, a physical store, or a mobile app. AI provides a seamless customer experience across all of these channels.
