It’s not exactly a secret that site speed is an important ranking signal, although not all SEO experts are in agreement over just how much it matters. Nonetheless, it is an area of concern, especially since the vast majority of online shoppers will scoot right off a web page if it takes more than 3…
As a business owner, you know just how important it is to do everything right and ensure that everything is “just so” in order to make your business successful– and that includes opting for the best eCommerce platform available. Before you join Shopify, which is indeed the best at this moment in time, you need…
I still remember that, whenever you wanted to buy anything online, you always had to introduce all your credit card and financial information and then “proceed to checkout”. It was a drag, and a lot of the abandoned shopping carts were a direct cause of this. It increased customer hesitation and had a drastic impact…
Whether you own or manage your own conglomerate or small business, you know that every detail and every step (and misstep) along the way impacts your overall success. Your business is heavily reliant on proper planning, maintenance, diligence, budgeting, marketing, and a host of other qualities to flourish. One major factor that every business owner…
If you’re an entrepreneur, you’re likely to play lots of roles throughout your life. In addition to being the CEO, you may also be the chief accountant, customer service expert, procurement analyst, financial adviser, and, of course, the primary marketer of your own company! However, there is a snag. You quickly discover that constructing an…
Even in the modern age, eCommerce SEO still offers viable marketing strategies. Actually, let’s rephrase that. Especially in the modern age, eCommerce SEO remains viable. This is because Google’s algorithms continue to increase, getting better and better with each update and aligning search results with what customers want. There are also the facts that SEO…
Content is only one of some 200-or-more ranking signals that Google and sundry SEO experts around the world have currently identified. That said, it is such an important ranking signal that “content” itself is not sufficient to describe its breadth and scope. The content length, keyword density, link structure, post structure, freshness, depth, and alignment…
BigCommerce is one of the most popular and widely used e-commerce platforms in the world today and is used by a large number of merchants to launch their eCommerce websites and begin selling to customers across the world. BigCommerce SEO may dramatically affect your online store’s success. Some of the most crucial continuing marketing tactics…
Even if most companies understand the need for pay-per-click advertising, they may be unsure of where to begin. In reality, pay-per-click advertisements have expanded to incorporate a wide range of channels, including social media, beyond conventional search ads. Pay-per-click (PPC) advertising is the most common kind of paid advertising in the e-commerce industry. Pay-per-click advertising…
